I scream, you scream, and ice cream sellers are screaming because Cadbury Flakes are "too crumbly" to be used for the classic 99s. Vendors of the summery treat are complaining that the quality of the flaky snacks has plummeted since the chocolate-making giant shifted production to Egypt.

Parent company Mondelz International claimed the issues had now been addressed.

However, it warned older stock might still be in circulation.

John Taylor, owner of C&M Creamery Ices, argued that he was being left "embarrassed" by the quality of the flakes he was having to sell.

He told the BBC: "You can't give someone a 99 with a broken Flake. It's embarrassing for an ice cream man."

Lawrence Glauser, owner of Lorenzo's Ices in East Yorkshire, told the outlet it as a "big issue", and has had to adapt the classic 99 formula in order to make do with the subpar choc.

He said a "quarter of a box" is often "unusable", and now serves "trays of ice cream and sprinkle bits of Flake on top.

"I shouldn't have to do that. I'm fed up of the wastage."

The poor constitution of the chocolate has led to Mr Glauser looking across the Channel for a bar that is up to the task.

READ MORE: Keir Starmer mocked as Tory party sells £16.99 Labour leader branded flip flops [REVEAL]

He said that while his first choice remains a Cadbury Flake 99, he has at times had to turn to a German alternative marketed as "milk chocolate flaked sticks".

"Customers don't seem to mind, the German ones are a lot denser and don't seem to fall apart as easily," said the frustrated summer salesman.

Mr Taylor added that when the flakes arrived, it was "as though they have been bounced off a cliff."

A spokesperson for Mondelz International said it cared about its customers and took issues with quality "very seriously".

"Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.

"We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.

"We are in the process of liaising with our customers (wholesalers) to support those potentially impacted. We sincerely apologise for any inconvenience caused."

The company said it has been making Flake 99 in Egypt since 2020 and insisted the recipe had not changed.

2023-05-26T19:24:02Z dg43tfdfdgfd